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Aquatic Plants of Florida

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Native Plant Industry Workshop

January 25th, 2011

Dr. Alan Hodges, UFAquatic Plants of Florida, Inc. attended a native plant industry workshop hosted by the Association of Florida Native Nurseries (AFNN) and in cooperation with the UF/IFAS extension service.

This year’s event gave a practical nursery-business-survival talk about the industry.

Speaker, Dr. Alan Hodges offered the low-down on how to figure out what it costs to run nurseries, grow and sell plants, and how to develop pricing strategies that let farms keep on growing.  His presentation addressed market trends in the Florida nursery industry, economic impacts, financial benchmark analysis, product cost analysis and pricing, and he demonstrated online business analysis and marketing tools.

Additionally, Dr. Mike Kane, Professor and Assistant Chair, UF Environmental Horticulture Dept., co-presented on primary interests including applied plant ecology, restoration, wetland ecology, invasive species control and native species establishment.